#LGBTWeekNYC Speaker Profile

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Tanya Churchmuch - MuchPR (Founder)
Tanya Churchmuch is the founder of MuchPR, a New York-based PR firm specializing in tourism, hospitality and LGBT markets. Prior to launching MuchPR, Tanya lived in Montreal, Canada and worked for Tourisme Montreal overseeing their International Media Relations and Leisure Markets, as well as their LGBT outreach. She was also the founder of the [former) lesbian travel website Girlports.com. Tanya served on the Board of Directors of the International Gay and Lesbian Travel Association [IGLTA) from 2009 – 2016, including three years as Board Chair. She is also a Director on the IGLTA Foundation Board. An expert in lesbian and LGBT travel, Tanya has spoken at numerous travel industry conferences and written travel articles for LGBT and mainstream publications. Prior to working in the travel media world, Tanya was a television journalist and news anchor in Montreal, Canada.
  - Website: www.muchpr.com


Conference Presentations

May 18, 2016
12:00 PM
to
12:20 PM


The Nuts and Bolts of Marketing to Lesbians

Many companies know they'd like to reach out to the lesbian market, but they're not sure if it's really worth the effort, or how to approach it. Trust us, it is. With this presentation you will learn how marketing to lesbians has evolved over the past five years, how it is different from marketing to gay men and hear about successful lesbian marketing test cases.



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