Maria Cristina Rios
- Macy's Marketing (National Director, Multicultural Customer Strategy)
Maria Cristina Rios is the National Director of Multicultural Customer Strategy for Macy’s Marketing. In this role, she directs business driving opportunities to capitalize on the growth of Latina, Black, Asian and LGBTQ customer segments. Using data-driven insights and qualitative research to better understand the Macy’s customer, she develops marketing strategies that engage and retain the multicultural consumer.
With 15 years of experience in the retail industry, Rios brings a wealth of experience in building partnerships within the Macy’s organization and externally to increase outreach to multicultural consumers. Rios began her career in Houston, TX, at Foley’s, a May Company department store, and—after various organizational changes--landed at the Macy’s New York headquarters. Rios is the recipient of two 2012 Macy’s Make Magic Annual Awards for her participation in a redesign of Macy’s Diversity marketing strategy and for collaborating on the consumer-facing Brasil campaign. She has also served as champion of the Latino Employee Resource Group from 2010-2012.
Other honors include a special recognition from impremedia as one of the 2013 Mujeres Destacadas, recognition from the Mexican-American Chamber of Commerce of New York City and the Corporate Diversity Award from the New York Hispanic Chamber of Commerce. She has a Bachelor of Arts in English-Communication Arts with an emphasis in Business from St. Mary’s University of San Antonio, TX, and a graduate of the inaugural New York class of Mujeres de HACE leadership program.
Rios is based in New York City where she is president of Asociación de Mexicanas Aliadas, a member of El Museo del Barrio’s Junior Council, a mentor at the Lower East Side Girls Club and a marathon runner.