#LGBTWeekNYC Speaker Profile

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Jeffrey Moran - Pernod Ricard (Vice President, Public Relations, Events and Sponsorship)
Jeffrey Moran leads integrated marketing communications for Pernod Ricard USA, the number two distilled spirits company in the world. In this role, Moran oversees public relations, sponsorship and direct-to-consumer event marketing for the company’s cadre of premium spirits brands -- from ABSOLUT Vodka, Malibu Rum, and Jameson Irish Whiskey to Beefeater Gin, The Glenlivet, Martell Cognac, Chivas Regal Scotch Whisky and Plymouth Gin. On the social responsibility front, Moran supports the company’s US activity around consumption education and training.

Prior to joining Pernod Ricard USA, Moran ran the public relations department for Masterfoods USA, A Mars Inc. Co. There, he directed all aspects of consumer and trade communications for the pet, snack and food divisions. Most notably, Moran spearheaded the M&M’S Global Color Vote promotion, introducing the new, brighter mix of M&M’S colors, as well as undertaking a myriad of other notable new product introductions. Previous posts include a variety of senior roles at global and boutique public relations firms – among them Porter Novelli, Fleishman-Hillard, M Booth & Associates and Marilyn Evins, Ltd. Experiences at these agencies include couture fashion, broad-based consumer packaged goods marketing, travel and lifestyle marketing and youth marketing, as well as training/education and client service roles.

Moran resides in picturesque Mountainside, New Jersey with his partner and a very loud Beagle.

Conference Presentations

May 18, 2016
09:35 AM
09:55 AM

LGBT Marketing Doesn’t Take A Village…But You Sure Do Need The Right Counsel

Many brands like to say they are undertaking LGBT marketing, but few are really and actively trying to become a key part of the community. Continuity and consistency is key – you need to listen to the consumer and ensure you are meshing your brand message in a meaningful way. Not only do you need the right partners who know how to reach consumers, but you absolutely have to have an ‘internal champion.

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