May 19, 2016
11:50 AM
12:10 PM


John T. Nash - The Focus Group
John T. Nash

The Focus Group


Creating the visual language of inclusion: Subaru and the LGBT consumer, a 15-year success story
Adapting general market advertising materials for the LGBT consumer can pose a number of problems for a brand. But when a company chooses to produce custom materials for this segment, the challenges can be surprisingly more difficult. Over a 15 year period, Subaru of America fielded unique and memorable campaigns that not only were true to the brand, but also spoke authentically and smartly to the LGBT audience. This talk looks at the visual evolution of those campaigns.

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