May 18, 2016
09:35 AM
09:55 AM


Jeffrey Moran - Pernod Ricard
Jeffrey Moran

Vice President, Public Relations, Events and Sponsorship
Pernod Ricard


LGBT Marketing Doesn’t Take A Village…But You Sure Do Need The Right Counsel
Many brands like to say they are undertaking LGBT marketing, but few are really and actively trying to become a key part of the community. Continuity and consistency is key – you need to listen to the consumer and ensure you are meshing your brand message in a meaningful way. Not only do you need the right partners who know how to reach consumers, but you absolutely have to have an ‘internal champion.

Share Via E-Mail Share on Facebook Share on Twitter