May 18, 2016
03:50 PM
04:10 PM


Mark Elderkin - Gay Ad Network
Mark Elderkin

Gay Ad Network


Using Audience Data and Targeting Tools To Deliver LGBT Customers
This talk will will show how to leverage the programmatic process to efficiently engage LGBT customers. You will learn how advertisers apply unique LGBT audience segments to target LGBT customers across a variety of media outlets beyond LGBT media, including YouTube, Facebook, Instagram, and mainstream websites and mobile apps. Case studies from Fisher-Price and Ritz Carlton will demonstrate how the LGBT programmatic process has been successfully put into action.

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