May 18, 2016
04:10 PM
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04:30 PM
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Oriol Pamies
VP Business Development
Interacting Technology / Moovz
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The next generation of Online LGBT Marketing: Micro-targeting
It’s a fact that companies start to really understand how crucial is to start marketing towards the LGBT community. The question is how? While traditional banner campaigns are certainly a good option, marketers keep challenging their minds to deliver their offers in a more unique and engaging formats. This session will explore the power of branded content, the importance of real time B2C interactions and how it’s possible to lead online communities to discuss around topics related to the products we want to deliver.
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