How can you identify the best markets within LGBT to maximize ROI? Which mix of elements should be in your plans: Print ads? Websites? Mobile? Social? Influencers? Video? Sponsorships? How will you measure success? Who can you partner with to amplify your initiatives? We cover it all and much more with intriguing expert presentations and real-life case studies. Whether you are new to the LGBT market, or a long-time veteran, you can't afford to miss this comprehensive educational and networking program.
LGBT WeekSM is an "open source" mosaic of events and activities, produced and hosted by various LGBT-dedicated organizations. Focusing on a week in New York City facilitates a synergy among the events and organizers that isn't otherwise available. For example, we are working with the NGLCC to produce a 1/2-day workshop regarding certification and business tools for success, as well as a joint networking reception. We are also working with the IGLTA to produce a 1/2-day LGBT Travel Symposium. In years past, oSTEM partnered with Credit Suisse to produce a Monday evening panel on Talent in Modern FinTech, StartOut produced an LGBT Women's Business Event, and Out Professionals scheduled their LGBT Tech mixer event to be held during LGBT Week. These events are cross-promoted to all the other LGBT Week events, expanding awareness and participation. We're happy to consider all content contributors! Please review our Partner Page here for more information, and please do contact us here for details.
1:30 PM to 4:30 PM
Slay TV a Queer Media Up-Front
Noticing the importance for diversity in media, Slay. has combined the business models of TV production with media buying and software application to create a one stop shop of Queer content. With over 5000 hours of internet TV, our early focus is on People of Color. Join LGBT Week NYC in one of NYC’s coolest neighborhoods for an Up-Front of new series and content coming to Slay TV and a panel about how to drive traffic and profits for a new generation of film makers.
Venue: Made in NY Theater in DUMBO
30 John St., Brooklyn NY
Welcome Reception - 6:00 to 9:00 pm
LGBT Week NYC Welcome Reception
Hosted by Out Professionals, be sure to join us for the kick-off welcome reception to be held at The DL Rooftop Lounge
Enjoy amazing views of the skyline and the Williamsburg Bridge, stimulating conversation, stiff drinks, and the opportunity to network with others who are doing big things. Grab a handful of business cards and come rub shoulders with some of the country's most interesting LGBT professionals.
Location: The DL
95 Delancey St. (corner of Ludlow) New York, NY
The Hottest Rooftop Lounge & Event Space in the Lower East Side!
Morning Session - 10:00 am to 12:20 pm
Focus on Latin American LGBT Business, Tourism & Hospitality
All new content from the hottest region! Take a fascinating tour across Latin America, learning from government and city tourism offices, LGBT tour operators, business organizations and marketing companies. Explore through case studies how various international destinations attract and serve North American LGBT visitors, how they create LGBT-relevant programs, and how they overcome local challenges.
Networking Lunch - 12:20 pm to 1:30 pm
Held in the foyer & patio; sponsored by Greater Fort Lauderdale CVB
1:30 PM to 5:00 PM
LGBT Tourism & Hospitality Symposium New York
In partnership with IGLTA... Tap into the expanding and diversifying LGBT tourism and hospitality marketplace.
All new content featuring industry leader case studies, along with a review of Community Marketing & Insights' latest LGBT research and best practices training. We'll cover advertising, marketing & technology concepts that relate directly to LGBT travel. Ideal for tourism offices, CVBs, DMOs, hospitality groups, hotels, tour operators, meeting planners, retailers and more.
Venue: Google's Autum Tech Talk Room
111 8th Ave., 11th Floor, New York NY
STUNG by Hornet - LGBT Week NYC
Time: 6:00 - 8:30 pm
Hornet is pleased to host STUNG, NYC's premier monthly LGBT professionals networking event, in association with LGBT Week NYC. Mingle after work with like-minded movers and shakers from throughout gay NYC as we welcome back DJ Dawson. Check out the Stinger drink special! Free drink tickets for Hornet users (show promo code which will be sent to your Hornet inbox before the event).
The 9th Annual LGBT Marketing & Advertising Symposium follows successful national and regional programs held by Community Marketing & Insights throughout the country over the past several years. Participants from the New York City region, as well as across North America are invited to attend the conference.
"In a recovering economic market, the LGBT segment presents an especially valid and viable opportunity for growth," said David Paisley, the event organizer. "The LGBT Marketing & Advertising Symposium offers a comprehensive research, advertising, marketing, and communications forum that will help attendees reach a broad spectrum of LGBT consumers."
Whether you are a long-time LGBT market expert or new to the segment, you will attain valuable insights and approaches into the LGBT marketplace. Dedicated to marketing, advertising and PR executives and agencies serving all industries, who want to successfully reach LGBT consumers, and initiate or update effective strategies.
Time: 4:30 - 6:30 pm
Venue: New York Times Conference Center, Indoor Terrace
Also held at the NY Times Conference Center, we'll move to their indoor terrace for some great food, open bar, networking and opportunities to meet and greet our sponsors.
Bear World TV Launch Party
Brought to LGBT Week by Bear World Magazine and Revry.TV
Time: 7:00 - 11:00 pm
Venue: The Attic Rooftop & Lounge
251 West 48th St (near Corner of 8th Ave), New York, NY 10019
Join Bear World TV and Revry.TV as we celebrate the launch of the new Bearish TV Channel hosted at Revry.tv - Red Carpet, and Complimentary Cocktails Sponsored by Blanc de Bleu Official from 7pm - 8pm
Morning Session - 9:00 am to 1:30 pm
LGBT New Media Symposium
Weaving in some of the presentations and initiatives related to LGBT advertising & marketing we've touched on in years past, while adding advanced concepts in technology that relate directly to LGBT advertising & marketing. Topics include mobile, website and social media analytics, social media listening, programmatic ad buying, LGBT bloggers and content marketing.
This session includes networking lunch
Afternoon Session - 2:00 pm to 5:00 pm
NGLCC Supplier Diversity Workshop
The Tools for LGBT Business Success: NGLCC Certification and So Much More
Join senior leaders of the National Gay & Lesbian Chamber of Commerce [NGLCC], the business voice of the LGBT community, along with highly successful company founders to learn how to remove barriers and increase access to strategic growth opportunities for America's 1.4 million LGBT business owners... like you!
The workshop will prepare attendees to:
Who should attend:
Venue: New York Times Conference Center
620 8th Ave., New York, NY
Post-Conference Reception - NGLCC M3
Time: 6:00 - 7:30 pm
Venue: Publicis Health
250 W 34th St.
New York, NY 10019
Overview: click here
To see what we did in 2016 in NYC...
To see what we did in 2015 in NYC...
To see what we did in 2014 in NYC...